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Getting started

The Sela API is designed to ingest leads, initiate outbound phone calls, control outreach, and deliver status updates through webhooks. The endpoint pages in this reference contain the authoritative request and response definitions.

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Authentication

Unless an endpoint explicitly says otherwise, authenticate using an Authorization token in the request header.
Please do not share your token with anyone outside your organization. Custom lead-ingestion URLs may be configured without token authentication when a third-party lead provider cannot send credentials.

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Integration guidance

Use Integrating with Sela for the end-to-end workflow, including:
  • Lead types, metadata, location, and lead creation
  • Optional warm transfers and calendar booking
  • Stopping outbound calls and synchronizing DNC
  • Webhook strategy, replay testing, and reengagement
See Webhook Responses for payload structure and webhook authentication options.